Terms & Conditions

1. Introduction and Agreement

These Terms and Conditions ("Terms") govern your access to and use of the Signal House website (signalhouse.agency) and services. Signal House is a Generative Engine Optimization (GEO) consultancy registered and operating in the European Union, with principal operations in Prague, Czech Republic. By accessing or using our website and services, you agree to be bound by these Terms, including our integrated Cookie Policy. If you do not agree to these Terms, you may not access or use our services.

These Terms should be read in conjunction with our separate Privacy Policy, which explains how we collect, use, and protect your personal data in compliance with the General Data Protection Regulation (GDPR) and other applicable EU data protection laws.

2. Description of Services

2.1 Services Provided

Signal House provides Generative Engine Optimization (GEO) consultancy services, including but not limited to:

• GEO audits and visibility assessments across AI platforms including ChatGPT, Claude, Perplexity, Google AI Overviews, and Gemini

• Content optimization strategies for AI citation and visibility

• Technical SEO and structured data implementation for AI platforms

• Competitive analysis and brand mention tracking in AI-generated responses

• Strategic consulting on AI search optimization and content strategy

• Educational workshops and training on GEO best practices

2.2 Service Modifications

Signal House reserves the right to modify, suspend, or discontinue any aspect of our services at any time without prior notice. We are not liable to you or any third party for any modification, suspension, or discontinuance of services.

3. Client Obligations and Responsibilities

3.1 Accurate Information

You agree to provide accurate, current, and complete information when engaging our services. You are responsible for maintaining the confidentiality of any account credentials and for all activities that occur under your account.

3.2 Acceptable Use

You agree not to:

• Use our services for any unlawful purpose or in violation of any applicable laws

• Attempt to gain unauthorized access to our systems or networks

• Interfere with or disrupt the integrity or performance of our services

• Transmit any viruses, malware, or other malicious code

• Reverse engineer, decompile, or disassemble any aspect of our proprietary methodologies or tools

4. Intellectual Property Rights

4.1 Signal House Intellectual Property

All content, methodologies, reports, analyses, tools, software, and materials provided by Signal House are and remain the exclusive property of Signal House. This includes but is not limited to our proprietary GEO audit frameworks, scoring algorithms, competitive analysis methodologies, and strategic recommendations. All rights, title, and interest in and to such materials are owned by Signal House.

4.2 Client Intellectual Property

You retain all rights to your own content, data, and materials provided to Signal House. By engaging our services, you grant Signal House a limited, non-exclusive, worldwide license to use, analyze, and process your materials solely for the purpose of providing the contracted services.

4.3 Deliverables and Work Product

Upon full payment, you receive a non-exclusive, non-transferable license to use the deliverables and recommendations provided by Signal House solely for your internal business purposes. You may not resell, redistribute, or otherwise commercialize Signal House deliverables without prior written consent.

5. Payment Terms

5.1 Fees and Billing

Service fees are specified in individual service agreements or statements of work. All fees are quoted in EUR (Euro) unless otherwise specified. Payment is due according to the terms specified in your service agreement, typically within 14 days of invoice date unless otherwise agreed.

5.2 Late Payment

Late payments may incur interest at the rate of 1.5% per month or the maximum rate permitted by law, whichever is lower. Signal House reserves the right to suspend services for accounts with overdue balances.

5.3 Taxes

All fees are exclusive of applicable taxes, duties, or similar governmental charges. You are responsible for paying all applicable taxes associated with your purchase, except for taxes based on Signal House's net income. For clients within the EU, VAT will be charged according to applicable EU regulations.

6. Confidentiality

6.1 Confidential Information

Both parties acknowledge that during the course of our engagement, each may have access to confidential information. Confidential information includes but is not limited to business strategies, proprietary methodologies, client data, competitive intelligence, technical specifications, and financial information.

6.2 Non-Disclosure Obligations

Each party agrees to maintain the confidentiality of the other party's confidential information and not to disclose such information to third parties without prior written consent, except as required by law. This obligation survives termination of the service relationship for a period of three (3) years.

6.3 Exceptions

Confidential information does not include information that: (a) is or becomes publicly available through no breach of this agreement, (b) was rightfully known prior to disclosure, (c) is rightfully received from a third party without breach of confidentiality obligations, or (d) is independently developed without use of confidential information.

7. Data Protection and Privacy

Signal House is committed to protecting your privacy and personal data in accordance with the General Data Protection Regulation (GDPR) and other applicable EU data protection laws. Our collection, use, and processing of personal data is governed by our Privacy Policy, which is incorporated into these Terms by reference and available at signalhouse.agency/privacy-policy. By using our services, you consent to such processing and warrant that all data provided by you is accurate.

8. Warranties and Disclaimers

8.1 Professional Services Warranty

Signal House warrants that services will be performed in a professional and workmanlike manner consistent with industry standards. This warranty is valid for thirty (30) days from delivery of services. Your sole remedy for breach of this warranty is re-performance of the deficient services at no additional charge.

8.2 No Guarantee of Results

Signal House does not guarantee specific results, rankings, or visibility improvements in AI platforms. GEO is an emerging field subject to constant changes in AI platform algorithms, policies, and behaviors. While we provide expert recommendations based on current best practices and research, actual results depend on numerous factors outside our control, including but not limited to content quality, competitive landscape, AI platform updates, and client implementation of recommendations.

8.3 Disclaimer of Warranties

EXCEPT AS EXPRESSLY PROVIDED HEREIN, SIGNAL HOUSE PROVIDES SERVICES ON AN 'AS IS' AND 'AS AVAILABLE' BASIS. TO THE MAXIMUM EXTENT PERMITTED BY LAW, SIGNAL HOUSE DISCLAIMS ALL OTHER WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

9. Limitation of Liability

9.1 Exclusion of Consequential Damages

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL SIGNAL HOUSE BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, RESULTING FROM: (A) YOUR ACCESS TO OR USE OF OR INABILITY TO ACCESS OR USE THE SERVICES; (B) ANY CONDUCT OR CONTENT OF ANY THIRD PARTY; (C) UNAUTHORIZED ACCESS, USE, OR ALTERATION OF YOUR TRANSMISSIONS OR CONTENT; OR (D) ANY OTHER MATTER RELATING TO THE SERVICES.

9.2 Cap on Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, SIGNAL HOUSE'S TOTAL LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES SHALL NOT EXCEED THE TOTAL AMOUNT PAID BY YOU TO SIGNAL HOUSE IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE LIABILITY.

9.3 Exceptions to Limitations

Nothing in these Terms excludes or limits our liability for: (a) death or personal injury caused by negligence; (b) fraud or fraudulent misrepresentation; (c) any liability which cannot be excluded or limited under applicable law; or (d) gross negligence or willful misconduct.

10. Indemnification

You agree to indemnify, defend, and hold harmless Signal House, its officers, directors, employees, contractors, agents, licensors, and suppliers from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable attorneys' fees) arising out of or relating to: (a) your violation of these Terms; (b) your use of the services; (c) your violation of any rights of another party; or (d) your violation of any applicable laws, rules, or regulations.

11. Term and Termination

11.1 Term

These Terms commence when you first access or use our services and continue until terminated in accordance with these Terms.

11.2 Termination by Either Party

Either party may terminate ongoing services by providing thirty (30) days written notice to the other party. One-time project engagements cannot be terminated once work has commenced except by mutual written agreement.

11.3 Immediate Termination

Signal House may immediately terminate or suspend your access to services without prior notice or liability for any reason, including but not limited to breach of these Terms, non-payment, or conduct that we believe violates applicable law or is harmful to other clients or third parties.

11.4 Effect of Termination

Upon termination: (a) your right to access and use the services immediately ceases; (b) you remain liable for all fees incurred prior to termination; (c) provisions regarding intellectual property, confidentiality, warranties, liability limitations, cookies, and dispute resolution survive termination.

12. Dispute Resolution

12.1 Governing Law

These Terms shall be governed by and construed in accordance with the laws of the Czech Republic, without regard to its conflict of law provisions. The United Nations Convention on Contracts for the International Sale of Goods shall not apply.

12.2 Jurisdiction and Venue

Any dispute arising out of or relating to these Terms or the services shall be subject to the exclusive jurisdiction of the courts of Prague, Czech Republic. Both parties consent to the personal jurisdiction and venue of such courts.

12.3 Alternative Dispute Resolution

Prior to initiating formal legal proceedings, the parties agree to attempt to resolve any dispute through good faith negotiations for a period of thirty (30) days. If negotiations fail, either party may pursue mediation through a mutually agreed mediator in Prague, Czech Republic, before resorting to litigation.

13. Cookie Policy

This section explains how Signal House uses cookies and similar tracking technologies on our website in compliance with the EU ePrivacy Directive and GDPR. By using our website, you consent to the use of cookies in accordance with this policy.

13.1 What Are Cookies

Cookies are small text files placed on your device when you visit our website. They help websites work efficiently, provide information to website owners, and remember your preferences. Cookies can be session cookies (deleted when you close your browser) or persistent cookies (remain on your device for a set period).

13.2 Types of Cookies We Use

We use the following categories of cookies on our website:

13.2.1 Strictly Necessary Cookies

Purpose: Essential for website functionality, including security, network management, and accessibility. These cookies do not require consent under the ePrivacy Directive.

Examples:

• Session management cookies (session_id)

• Cookie consent preferences (cookie_consent)

• Security cookies (CSRF-TOKEN)

13.2.2 Functional Cookies

Purpose: Enable enhanced functionality and personalization, such as language preferences and customized content. These cookies require your consent.

Examples:

• Language preference cookies

• User interface customization settings

• Video player preferences

13.2.3 Performance and Analytics Cookies

Purpose: Collect aggregated, anonymized information about website usage to improve performance and user experience. These cookies require your consent.

Primary Tool: Google Analytics (configured to anonymize IP addresses and comply with GDPR)

Google Analytics Cookies:

• _ga (distinguishes users, 26 months)

• _gid (distinguishes users, 24 hours)

• _gat (throttles request rate, 1 minute)

13.2.4 Marketing and Advertising Cookies

Purpose: Track browsing activity to deliver relevant advertisements and measure marketing campaign effectiveness. These cookies require your explicit consent under EU ePrivacy regulations and GDPR.

Services We May Use:

• Google Ads (_gcl_au, 90 days) - remarketing and conversion tracking

• LinkedIn Insights (li_sugr, 90 days) - B2B advertising

• Facebook Pixel (_fbp, 90 days) - social media advertising

13.2.5 Social Media Cookies

Purpose: Enable social media features such as sharing content and embedding videos. These cookies require your consent.

Platforms:

• LinkedIn share buttons and embedded content

• Twitter/X share buttons and embedded tweets

• YouTube embedded videos

13.3 Cookie Consent and Management

When you first visit our website, you will see a cookie banner asking for your consent to use non-essential cookies. You can choose to accept all cookies, reject non-essential cookies, or customize your preferences by category. You can manage your cookie preferences at any time by clicking the cookie preferences link in our website footer or contacting us at privacy@signalhouse.agency.

13.4 Browser Cookie Controls

You can control cookies through your browser settings:

• Google Chrome: Settings > Privacy and Security > Cookies and other site data

• Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data

• Safari: Preferences > Privacy > Cookies and website data

• Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data

• Opera: Settings > Privacy & Security > Cookies

Note that blocking or deleting cookies may impact your website experience and limit certain functionality.

13.5 Advertising Opt-Out Tools

For advertising cookies, you can opt out using:

• Google Ads Settings: adssettings.google.com

• Your Online Choices (EU): youronlinechoices.eu

• Network Advertising Initiative: optout.networkadvertising.org

• Digital Advertising Alliance: optout.aboutads.info

13.6 International Data Transfers

Some cookies (such as Google Analytics, Google Ads, LinkedIn, and Facebook) may transfer data outside the European Economic Area (EEA). These transfers are subject to appropriate safeguards, including EU Standard Contractual Clauses (SCCs), EU-US Data Privacy Framework (for certified organizations), and Binding Corporate Rules. For more information about data transfers, please refer to our Privacy Policy.

13.7 Do Not Track Signals

Some browsers transmit Do Not Track (DNT) signals. Currently, there is no industry standard for DNT response. Our website does not currently respond to DNT signals, but we respect your cookie preferences as set through our cookie consent banner and comply with all applicable EU privacy regulations.

13.8 Third-Party Websites

Our website may contain links to third-party websites with their own cookie policies. We are not responsible for their privacy practices. We encourage you to review the cookie policies of any third-party sites you visit.

14. General Provisions

14.1 Entire Agreement

These Terms and Conditions, together with any service agreements, statements of work, and our Privacy Policy, constitute the entire agreement between you and Signal House regarding the services and supersede all prior or contemporaneous communications and proposals, whether oral or written.

14.2 Amendments

Signal House reserves the right to modify these Terms at any time. We will provide notice of material changes by posting the updated Terms on our website with a new 'Last Updated' date. For cookie-related changes, we will update our cookie consent banner and request renewed consent where required by law. Your continued use of services after such changes constitutes acceptance of the modified Terms. For significant changes affecting existing service agreements, we will provide direct notice via email.

14.3 Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable, the remaining provisions shall continue in full force and effect. The invalid provision shall be modified to the minimum extent necessary to make it valid and enforceable while preserving the parties' intent.

14.4 Waiver

No waiver of any provision of these Terms shall be deemed a further or continuing waiver of such provision or any other provision. Signal House's failure to enforce any right or provision shall not constitute a waiver of such right or provision.

14.5 Assignment

You may not assign or transfer these Terms or any rights or obligations hereunder without Signal House's prior written consent. Signal House may freely assign these Terms. Any attempted assignment in violation of this section shall be null and void.

14.6 Force Majeure

Neither party shall be liable for any failure or delay in performance due to circumstances beyond its reasonable control, including but not limited to acts of God, war, terrorism, riots, embargoes, acts of civil or military authorities, fire, floods, accidents, pandemics, strikes, or shortages of transportation, facilities, fuel, energy, labor, or materials.

14.7 Notices

All notices under these Terms shall be in writing and shall be deemed given when: (a) delivered personally; (b) sent by confirmed email; (c) sent by registered or certified mail, return receipt requested; or (d) sent by a recognized international courier service. Notices to Signal House should be sent to the contact information provided below.

15. Contact Information

For questions about these Terms and Conditions, including our Cookie Policy, please contact us at:

Signal House

Prague, Czech Republic

Website: signalhouse.agency

General Inquiries: legal@signalhouse.agency

Privacy & Cookie Matters: privacy@signalhouse.agency

16. Supervisory Authority

For concerns about data protection or cookie practices, you may contact the Czech data protection authority:

Office for Personal Data Protection (Úřad pro ochranu osobních údajů)

Pplk. Sochora 27

170 00 Prague 7

Czech Republic

Website: uoou.cz

Email: posta@uoou.cz